The Friendship Senior Options Brand

As the overarching entity of our communities and services, Friendship Senior Options has developed a new look and brand positioning that better reflects the work we do and our vision for the future.

The Logo

The new Friendship Senior Options logo has been carefully considered to be a true reflection of the organization and the people we serve. The logo features light and dark blue colors, which represent the harmony, life and renewal the organization strives to provide in our services.

Friendship is our foundation. Beyond companionship, it encompasses esteem, respect, caring and doing for others. Forged in friendship, our preparation for the future is driven by curiosity, innovation and leadership.

Our Brand Position

Friendship is our foundation. Beyond companionship, it encompasses esteem, respect, caring and doing for others. Forged in friendship, our preparation for the future is driven by curiosity, innovation and leadership.

Our mantra is Get Set.

This commitment benefits residents, associates, clients, communities, and alliances. We will develop positive relationships and life-affirming services. We will Get Set, just as we enable those we serve to do the same. 

Friendship Senior Options. Get Set.

Our Communities